Rex Perry

News article promoted in social media to reach residents and early career advanced practice providers. At some point, I'll provide a substitute for the obvious stock photo!

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Part of a content mix of SEO-friendly stories, FAQs and landing pages that increased organic traffic to the ENVOY section by 200 percent in the first four months.

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I wrote about three blog posts per month for My Vanderbilt Health, along with the associated social media posts, email newsletter and web promotions.

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My favorite was a post I wrote about my daughter.

Keyword research revealed an opportunity for B2B and B2C content addressing long-tail searches around hospice care in a nursing home.

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Let's see if it still ranks in the top three organic spots?

Using analytics from Semrush and Google, I created a deep lineup of search-friendly content throughout Compassus.com.

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Let's see if it still ranks in the top three organic spots?

I wrote and photographed magazine stories while also serving as online editor for Cottage Living and building editor for Southern Living magazine.

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Engaging internal communications with a footprint to the public-facing website.

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Worked with subject matter experts to write highly accurate patient-facing and clinician-facing booklets and education pieces.

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Even seasoned doctors sometimes have difficulty starting hospice conversations with patients and their families. This story offers advice from our experts and introduces doctors to Compassus.

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Rewrote text throughout envisionphysicianservices.com to improving clarity and SEO. Internal crosslinks, new CTAs and backlinks continue to drive SEO improvements.

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