Long-Form Projects

Extensive experience adapting copy for digital and print media. My goal is to deliver compelling and effective messages that connect with audiences across channels.

2024 Clinical Impact Report adapted for the website.

Wrote content and managed production for business development sales sheets. Sales sheets continuously evolved with feedback from the sales teams.

See the PDF

Worked with subject matter experts to develop audience-specific content to elevate brand reputation and support recruiting goals.

Read it live

Part of a mix of targeted content, FAQs and on-page SEO enhancements that increased organic traffic and qualified leads by more than 200% in the first year.

Read it live   |   See the ENVOY section

I wrote about three blog posts per month for My Vanderbilt Health, along with the associated social media posts, email newsletter and web promotions.

See it live

My favorite was a post I wrote about my daughter.

Keyword research revealed an opportunity for B2B and B2C content addressing long-tail searches related to hospice care in a nursing home.

See it live

Using analytics from Semrush and Google, I authored and managed a deep lineup of search-friendly content for Compassus.com.

See it live

Worked with subject matter experts to write highly accurate patient-facing and clinician-facing booklets and education pieces.

Download the PDF

Engaging internal communications with a footprint to the public-facing website.

See it live

Rewrote text throughout envisionphysicianservices.com to improving clarity and SEO. Internal crosslinks, new CTAs and backlinks continue to drive SEO improvements.

See it live

Even seasoned doctors sometimes have difficulty starting hospice conversations with patients and their families. This story offers advice from our experts and introduces referring physicians to Compassus.

See it live

I wrote and photographed magazine stories while also serving as online editor for Cottage Living and building editor for Southern Living magazine.

See the PDF   |   See more print stories

About This Site

Manual HTML markup might seem old-fashioned in this age of templated content tools. I enjoy writing and posting content in a good CMS. I also love tinkering under the hood to understand the foundations of SEO and web usability.

Feel free to tinker with my template and let me know if you make improvements. It's how we both learn.

Follow