Social Media, Email and Analytics

Created content components in Salesforce Marketing Cloud to semi-automate email creation.

Marketing Cloud analytics enable us to make data-driven decisions about email content, scheduling and journeys.

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Wrote extensively for LinkedIn and Facebook social accounts to boost awareness for career opportunities and conferences.

Data taught us to keep business development posts simple and direct for busy clinicians and administrators.

Digital and print recruiting content for healthcare journals, websites and conferences. Recruiting pieces require close collaboration with recruiting, clinical and design teams.

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Wrote content and managed production for business development sales sheets. Sales sheets continuously evolve into new versions with feedback from sales teams.

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Copywriting for business development and converting content for an optimal web experience.

See the 2024 Clinical Impact Report.

Interviewed clinicians and managed a deep lineup of content for social media, email, digital ads and posters.