Email, Social Media & Analytics

Dynamic content components created in Salesforce Marketing Cloud to semi-automate email production.

Marketing Cloud analytics enable us to make data-driven decisions about email content, scheduling and journeys.

Download a PowerPoint example.

Email messaging was simple and direct with a prominent call to action.

We relied on data and feedback to refine our messaging and graphics. Email look and feel was driven by real-world testing to achieve our business goals.

Wrote extensively for LinkedIn and Facebook social accounts to boost awareness for career opportunities and conferences.

Data taught us to keep business development posts simple and direct for busy clinicians and administrators.

Digital and print recruiting content for healthcare journals, websites and conferences. Recruiting pieces require close collaboration with recruiting, clinical and design teams.

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Wrote content and managed production for business development sales sheets. Sales sheets continuously evolve into new versions with feedback from sales teams.

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I have extensive experience adapting copy for both digital and print media. My goal is to deliver compelling and effective messages that connect with audiences across channels.

2024 Clinical Impact Report adapted for the website.

Interviewed clinicians and managed a deep lineup of content for social media, email, digital ads and posters.