Rex Perry

Brainstormed ideas, interviewed clinicians and wrote social media posts delivering expert advice for healthy living.

Worked with Vanderbilt clinicians to explain complex health information in plain language.

Wrote and produced web and social media videos to elevate awareness about important healthcare topics.

Social media management included measuring engagement and creating content schedules.

Photography and video skills enable me to add engaging original visual content to social media posts.

I am passionate about highlighting the important work of clinicians and their connections to our communities.

Wrote extensively for LinkedIn and Facebook social accounts to boost awareness for career opportunities and conferences.

Data taught us to keep business development posts simple and direct for busy clinicians and administrators.

Dynamic content components created in Salesforce Marketing Cloud to semi-automate email production.

Marketing Cloud analytics enable us to make data-driven decisions about email content, scheduling and journeys.

Download a PowerPoint example.

Worked with graphic artists and the marketing team to boost the visual appeal of emails produced on tight deadlines.

We relied on data and feedback to refine our messaging and graphics. Email look and feel was driven by real-world testing to achieve business goals.

Produced digital and print recruiting content for healthcare journals, websites and conferences. Recruiting pieces required close collaboration with recruiting, clinical and design teams.

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Interviewed clinicians and managed a deep content lineup for social media, email, digital ads, tradeshow materials and posters.